Cloud Maturity
Assessment of a company's cloud adoption journey and posture
What is it
Cloud Maturity scores classify companies along the cloud adoption spectrum — from traditional on-premises infrastructure to cloud-native architecture. It assesses the breadth and depth of cloud technology usage to determine where a company sits in their cloud journey.
Maturity indicators include: public cloud adoption (AWS, Azure, GCP), cloud-native tools (Kubernetes, containers, serverless), legacy infrastructure presence, and cloud vs. on-prem spend ratios.
What problem it solves
Not all "cloud users" are the same. A company with one AWS account is different from a company running production Kubernetes clusters. Cloud Maturity helps you segment the market by readiness — are they migration candidates, optimization targets, or already cloud-native? It answers: "Where is this company in their cloud journey?"
What you can do with it
- Migration targeting: Find companies early in cloud journey (high legacy, low cloud-native)
- Optimization selling: Target mature cloud users ready for FinOps, security, observability
- Segmented messaging: Tailor pitch to cloud beginners vs. cloud-native
- Partner plays: Identify companies needing migration services
- Competitive displacement: Find legacy-heavy companies ripe for modernization
Real-world example
Cloud Migration Services
A cloud migration consultancy wants to find companies stuck in early cloud adoption. Using Cloud Maturity, they identify 500 companies with high legacy infrastructure spend, some basic AWS usage, but no cloud-native tools (Kubernetes, Lambda, etc.). These are prime migration candidates — they've started the journey but need help. Outreach focuses on "accelerating your cloud transformation."
What the data looks like
Cloud Maturity Assessment
Key fields you get
- Cloud maturity score (0-10 scale)
- Maturity level classification: Beginner / Intermediate / Advanced / Cloud-Native
- Cloud platform adoption: Which platforms, intensity scores
- Cloud-native tool detection: Containers, orchestration, IaC, serverless
- Legacy infrastructure presence: On-prem tools still in use
- Spend distribution: Cloud vs. on-prem spend ratio
- Maturity trajectory: Growing, stable, or declining cloud adoption
“Acme is mid-journey on cloud migration (maturity: 6.2/10). They've adopted multi-cloud (AWS + Azure) and are using Kubernetes + Terraform, but they're still 69% on-prem (VMware-heavy). This is a prime target for cloud migration consulting, application modernization, and hybrid cloud management tools. They're past the 'cloud beginner' stage but not yet cloud-native.”
Business impact
Increases: Higher conversion when the message matches cloud maturity stage
Increases: More pipeline for migration providers from low-maturity segments
Decreases: Shorter cycles for optimization vendors focused on high-maturity accounts
Decreases: Less effort wasted pitching advanced solutions to cloud beginners
Directional outcomes HG customers commonly report. Actual results vary by program and data application.
Under the hood
How it's unique to the market
HG's Cloud Maturity is derived from actual product installs, not surveys or self-reported data. We see the specific tools deployed (not just "they use AWS"), the breadth of cloud-native adoption, and the legacy infrastructure still present. This gives a verified, nuanced view of where they really are.
How it's derived
Cloud Maturity scores are calculated from technographic signals: presence and intensity of cloud platforms (AWS, Azure, GCP), cloud-native tools (Kubernetes, Docker, serverless), legacy infrastructure (on-prem databases, VMware, mainframes), and spend ratios (cloud vs. data center). Companies are classified into maturity tiers based on composite signals.