Firmographics
The foundational profile of every company in the fabric
What is it
Firmographics are the "demographics of companies" — structured data describing a business's fundamental characteristics: company name, headquarters location, revenue, employee count, industry classification (NAICS/SIC), ownership structure, parent/subsidiary relationships, website, and unique identifiers like DUNS numbers.
HG tracks ~3.9 million company locations globally, with each site treated as a distinct record (e.g., Apple in Cupertino and Apple in San Francisco are separate entries with linked corporate hierarchy).
What problem it solves
Without firmographics, you're flying blind. You can't size markets, segment accounts, route leads, or personalize outreach. Firmographics answer: "Who are we talking to, how big are they, what industry are they in, and are they even a fit?"
What you can do with it
- Market sizing: Calculate TAM/SAM/SOM by industry and company size
- Account segmentation: Build territories by revenue, employee count, geography, or industry
- Lead scoring: Prioritize based on ICP fit (company size, industry match)
- CRM enrichment: Fill in missing fields and normalize messy data
- Parent-subsidiary mapping: Understand corporate hierarchies for enterprise deals
Real-world example
Territory Planning
A sales leader needs to divide the US market among 10 reps. Using firmographics, she filters to companies with $50M–$500M revenue in the Manufacturing vertical, then assigns by state. Each rep gets a balanced book with clear account profiles — no guessing about company size or whether they're enterprise or SMB.
What the data looks like
Salesforce, Inc.
Key fields you get
- Company identifiers: ID, name, domain, normalized domain
- Geographic data: City, state, postal code, country (code + name), continent, subcontinent, geopolitical region
- Size metrics: Employee count (total + band), revenue (total + band), IT spend estimate
- Industry classification: HG industry ID + name, NAICS code + name, SIC codes + names
- Prestige indicators: Fortune 500 rank, Forbes 2000 rank
- Hierarchy: Company level (Group HQ, subsidiary, standalone)
“Salesforce is a $41B enterprise software publisher headquartered in San Francisco with 83K+ employees. They're a Fortune 500 company (#114) spending an estimated $4.1B on IT. This is the corporate headquarters, not a subsidiary or regional office. As a mega-enterprise in the software/SaaS space, they're a prime target for enterprise tooling vendors but require complex, multi-threaded sales motions.”
Business impact
Decreases: Less wasted outreach to unqualified accounts
Increases: Better territory balance and quota attainment
Decreases: Less manual CRM data cleanup
Increases: More accurate pipeline forecasting from consistent company classification
Directional outcomes HG customers commonly report. Actual results vary by program and data application.
Under the hood
How it's unique to the market
HG's firmographics are purpose-built for technology intelligence. Every company record is the pivot point for resolving product installs — meaning our firmographic coverage is tuned for companies that BUY TECHNOLOGY, not just any business entity. We also maintain ~800K DUNS-matched records for enterprise CRM integration, available at no additional charge.
How it's derived
Company records are aggregated from job postings, resumes, web crawling, and third-party data sources. Each company is deduplicated using a CID (Company ID) algorithm based on name + location fields. Records are cleaned, matched against D&B DUNS, enriched with industry codes, and linked to corporate hierarchies via subsidiary/parent relationships.